What We Talk About When We Talk About Conversion Rate? And How To Improve It.
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Disclosure A few years ago, I just joined a company. And during the all-hands meeting, the CEO of the company was talking about the conversion rate for our product. Our conversion rate is X. We need it to be Y. He said. The only little problem was… I had no idea what the heck he is talking about. And what is the conversion rate in the first place? So I asked my product managers colleagues and did a little research to get a rough idea about what it is.
What We Talk About When We Talk About Conversion Rate? And How To Improve It.
What We Talk About When We Talk About…
What We Talk About When We Talk About Conversion Rate? And How To Improve It.
Disclosure A few years ago, I just joined a company. And during the all-hands meeting, the CEO of the company was talking about the conversion rate for our product. Our conversion rate is X. We need it to be Y. He said. The only little problem was… I had no idea what the heck he is talking about. And what is the conversion rate in the first place? So I asked my product managers colleagues and did a little research to get a rough idea about what it is.